It's pronounced 'seed' in case you're wondering. Unlike many invented car names, we think it's rather appropriate.

Designed by Europeans. Tested on Europeans. And made in a brand new purpose built factory in Europe. During development the top secret project was known simply as 'ED' - for European Design - and the 'CE' part was soon added as shorthand for the Community of Europe.

In a nutshell, it means it's been created using the latest technology and most advanced quality control systems. Backed by a 7 year manufacturer's warranty - the longest you'll find on any car in Europe - we're confident cee'd is a name that's going to be around for a very long time.